I posted a while back about Matthew Somerville and his Accessible reworking of the ghastly Odeon site (warning: contains a full frame interstitial, AND a javascript re-implementation of the BLINK tag. no kidding). Well, in this situation, companies can take two approaches. You can act like an old company, get heavy with the Cease and Desists and legal threats, or you can take the criticism on the chin, engage with the person who's pointed it out to you, and act like a modern company.
Odeon have gone for the former.
If it had been me, I would have immediately hired the guy.
(instead of recruiting him for a non-profit :) )
Just the kind of publicity I wouldn't want as the company was put up for sale.